”Our job is to make technical information more compelling and understandable for both engineering and non-engineering users, helping our clients’ customers, employees and other stakeholders to take full advantage of the information,” explains Heli Nelimarkka, Chairman and Partner of Stereoscape, a Finnish company helping businesses to deliver high-impact product experiences.
”As we work 24/7 with 3D VR/AR, we know the latest evolutions and can propose, develop and deliver the best and most productive solutions and applications. Both our own client cases and cases from around the world show that the results can be stunning, whether for improving marketing, sales, product development, training or service.”
Virtual and augmented reality will soon be seen as an essential tool among others, such as robotics, computer aided design and manufacturing and 3D-printing. “Visually powerful, interactive VR- and AR- experiences improve how teams collaborate on technical information, help to make more informed decisions early in the product life cycle, and accelerate time to market. For engineering centric organizations the benefits are significant,” she notes.
Interactive 3D enables depth and detail
A typical interactive product visualization project starts from a 3D-CAD model, or even from a drawing provided by the client, which is then converted into an interactive 3D-animation or video, a 3D-space you can virtually move around in and interact with, a 3D-demo shown in a holographic display, or a touch-screen presentation viewed with or without 3D-glasses.
Interactive 3D-visualization enables several levels of depth and detail in the product story. Stereoscape uses a range of cutting-edge interactive technologies available on the market. As an example, RFID technology can be used to link a physical product with digital information. When a customer grabs a product at a trade show or in a retail store, information about the product is concurrently displayed on a flat-screen or holographic display or any other type of display.
Product data from any CAD systems, such as those of Autodesk, can be transformed into photo-realistic visual assets. Once created, the same asset can be updated, adapted and cost-efficiently distributed across devices and channels. Stereoscape also provides customer applications based on game engines. Autodesk’s Stingray could be applied, and also other game engines such as Unity and Unreal. WorldViz is also popular as a fast 3D-modeling tool for a number of advanced VR applications.
Stereoscape carries out in-house development work as well as develops new solutions with external partners, looking deeper into various subjects, such as the use of VR and AR in employee, customer and service training, and investigating the user experience from various aspects. In its showroom, Stereoscape provides visitors a clue about VR in service or manufacturing training by allowing visitors to dismantle parts of a 3D-virtual wind turbine hub using VR glasses and a hand held controller to interact with the bolts and parts.
The Stereoscape team covers a wide range of know-how in sectors like engineering, product design, manufacturing, marketing, graphical design, animation and movie production.
Imagetext: New Kemira MaxXtract CEOR Solution was launched at the SPE Enhanced Oil Recovery Conference at Oil & Gas West Asia. Stereoscape created an “outside-to-inside” animation within a holographic display, showing Kemira’s high performance polymer technology for chemically enhanced oil recovery (CEOR) in detail. The eye-catching 3D animation demonstrates Kemira’s performance polymer technology as well as attracts visitors’ attention in an entirely new way. (Pictures courtesy Kemira.)
Text: Henrik Segercrantz